realZOOM Technology Wins Big at AD:TECH
February 2, 2005
Developer Tops Behemoths Walt Disney
/ ESPN and AvantGo
A panel of top advertising and marketing industry pundits crowned A
Far Site Better�s online magnifying technology "realZOOM" as the
Best Interactive Marketing Technology at the 8th Annual AD:TECH
Awards in New York City agreeing with leading online merchants who
have realized great sales gains and tremendous customer
Los Angeles, CA (PRWEB) February 2, 2005 -- The AD:TECH Awards panel
of judges who named realZOOM the Best Interactive Marketing
Technology was comprised of top advertising and marketing industry
executives from corporations such as DaimlerChrysler, Procter &
Gamble, Kimberly-Clark and Young & Rubicam. In presenting the award
they stated realZOOM is an "Awesome and fabulous tool to improve the
AD:TECH judges decided realZOOM is the fastest, easiest way for
online shoppers to get super close-up product views without
downloading extra software or browser plug-ins. Web shoppers simply
mouse over an image, and a zoomed-in portion pops up automatically
in real time (even on dial-up) to give the user stunning detail of
When realZOOM was added to the new Rampage.com sales increased 40
percent in the first 24 hours after launch (compared to the previous
day and identical time periods for the prior eight weeks) and first
weekend sales were up 67 percent. During the first three weeks, cart
conversions increased from under 8 percent to over 17 percent and
checkout completions increased from an average of under 40 percent
to 100 percent.
"realZOOM technology was chosen for Rampage.com to simulate the real
life shopping experience that Rampage.com�s customers were missing,"
states Francheska Anderson, Director of Rampage.com. "We believed
that our clothing line would come alive with realZOOM and our
shoppers would feel that they were seeing the merchandise as if they
were in our store without the technology getting in the way. We felt
that this intuitive and easy-to-use technology would actually become
part of the fun of shopping at Rampage.com while increasing sales
along the way."
And that is exactly what happened For website owners, realZOOM is a
cost-effective technology that requires no additional servers,
bandwidth, or streaming costs. The judges especially appreciated
that realZOOM makes great use of print assets and high-resolution
digital art that�s already available eliminating the need for
additional expensive photo shoots.
"The AD:TECH Awards represent a level of professionalism rarely
seen, and include a wide range of industry giants" said Rob Graham,
Chairman of Judges. A Far Site Better, a Southern California-based
boutique web design firm was nominated along with two major players,
Walt Disney Internet Group / ESPN and AvantGo.
realZOOM is a common-sense technology that gets the job done quickly
and efficiently for the online shopper, said Steven Laff, A Far Site
Better's President. It�s great to have the judges at AD:TECH mirror
what we hear every day in customer feedback e-mails people are more
excited than ever about shopping online.
Online shopper�s response to realZOOM has been fantastic. A few of
the many unsolicited email comments sent to websites with realZOOM:
"I love the idea of zooming in on any item, and it's so simple to
use. I�ve never seen a website more in-touch with what I need when
shopping online. This feature should improve your sales by 100%! I
can really see what I'm getting...I love it."
"I love the zoom on the website. One concern people have when
ordering clothing online is what little thing are they not seeing?
You all have solved that problem and show us exactly what we are
purchasing. Thank you!"
"I love your site, when I scroll over the item I can see a close up
view. I love the ease of use too, it�s great. I wish more sites were
like this, it makes shopping so much easier."
"Your design and Zoom feature has made it so much easier to truly
see the merchandise. My shopping experience is 1000% better!"
"The new site is awesome; the best shopping site I�ve seen. The zoom
enlargement is fantastic!"
About a Far Site Better
A Far Site Better extends the traditional scope of the web
experience to improve and revitalize, or in some cases, resuscitate
a company�s existing website and online profile. A Far Site Better�s
real strength lies in their ability to deliver personal attention,
combined with unique platform technology. By analyzing a client�s
needs, especially in the light of previous experience, A Far Site
Better takes their clients to the next level with customized,
Now entering its 9th year, AD:TECH is the industry�s most
comprehensive forum dedicated to the interactive advertising and
marketing sectors. Exhibitors include industry giants such as
America Online, Overture and Google.
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