3 Elements For a Successful Home Business
By Jim Noel
Wednesday, October 27, 2004; 2:00pm EST
Product, Leads, and advertising the 3 most important elements of
any successful home based business.
For this article we will focus on leads. Leads are people that are
interested in making money from home. How do we know this?
For starters, they have either put an ad on the internet stating they
want a home based business, or they have filled out a form with one of
the lead generation companies.
Now how do we go about getting these so called leads? Some businesses
put a simple questioner out over the internet that people can access
to answer some simple questions.
These questions are usually, how much time a week you can put towards
your business, how much money can you invest in your business, why do
you want to work from home, etc.
These questioners are usually short and to the point. Once all this
information is gathered the business then contacts that individual to
sell them on his business opportunity.
Another way to find leads is through the lead generation companies
that are on the internet. There business is to compile all the
information and then sell it to business owners to use.
This is where it gets touchy. Today there are so many of these �so
called� email list, lead lists etc. How do you know who is legit and
My rule of thumb on this is, a company offering a large amount (over
5000) leads a month is probably not a very good source.
So what makes a good source to find leads? Well what you want to look
at is companies that offer what we call �double opt-in� leads.
What that means is each lead had to fill out one of those questioners
and had to put a valid email address on that questioner, so that
company could email them for confirmation.
That is double opt-in, that person filed out the form, and then got an
email from the company asking if they filed out the form. If they did
they hit a link that would confirm that to the company.
Then you want to look to see if that company also supplies the
address, phone, IP address of the lead.
And what I think is most important, does the company offer leads that
are spam compliant! This means you will not be accused of spam when
you contact that lead! And will this lead be unique to you.
What I mean by unique to you is, once that lead shows up on your list,
it will not show up on anyone else�s lead list.
And last but not least price! Please don�t think that the higher the
fee the better the leads will be. This is definitely not true; I can
vouch for that one.
I have used lead sources to promote my business that cost anywhere
from $30 a month for 1000 leads, to $150 a month for 4000 leads. Which
do you think I had the better luck with?
You guessed it, the one that gave me 1000 leads for $30 a month was
the best deal, and I am averaging about a 28% signup to my business.
It does not sound like a lot, but think, that is 280 people a month,
and if only 100 of those do any business for me, that is a bunch of
money in my pocket each month. And all that for $30 a month.
So remember when choosing a lead generation company, look for price,
double opt-in lead, spam compliant, unique to you, all pert ant
information for the lead, and of course how many leads do you get each
About the Author
Jim Noel is a member of LeadsRus and has used it to triple his
home business revenue. More information go to: