Write For Publicity
By Shelley Lowery
Friday, November 14, 2003; 4:00pm EST
If you're looking for a powerful way to get free publicity
and build your credibility at the same time, then writing
articles may be your answer.
If you've been on the Internet for a while, you've probably
subscribed to a few ezines. Many ezine publishers will
include an article written by a guest
author. At the end of the article are a few lines of text about the
author referred to as bylines or resource box. These lines of text are
basically just an advertisement for the writer. They usually contain a
couple of lines about the author and a web address.
The writer gives the publisher permission to publish their article,
free of charge, in exchange for the publisher including the author's
By writing articles and allowing them to be freely published, your
articles will have the potential to be viewed by millions of Internet
users. They may be published by several ezines with subscriber bases
of a few hundred to several thousand. In addition, they may be
displayed in ezine archives or on high traffic websites.
Most ezine publishers prefer short articles between 500 and 750 words.
Short "tip" articles of just a couple of paragraphs are also very
popular. Articles should be formatted to 65 characters per line or
less, including spaces, and written in short paragraph sections.
When you begin writing your article, avoid using your standard word
processing programs, as they do not allow for proper formatting.
Instead, use a text editor such as NotePad. It should already be
installed on your desktop.
When you begin typing your article, use a hard carriage return (hit
enter) when your text reaches 65 characters,
including spaces, and leave a space between your paragraphs. This will
enable publishers to easily copy and paste your article into their
publication. By taking the time to properly format your article, you
will increase your chance of being published
Most publishers receive many article submissions each week and only
select a few to be published. Here are some basic guidelines to assist
you in getting published:
1. Make sure you follow the publishers' submission guidelines.
Articles submitted to publishers that don't follow the submission
guidelines will most likely be deleted.
2. Make sure your article is properly formatted.
Publishers won't take the time to format your article. They'll
simply delete it and move on to the next article
3. Keep your bylines down to 6 lines or less.
Publishers will not publish articles that contain excessively
4. Select a descriptive title to intrigue your readers.
Use a powerful headline that demands attention and try to
keep it all on one line.
5. Use proper grammar and spelling.
Publishers will not take the time to edit your article. Make
sure you read your article several times and use spell check.
6. Avoid articles that are nothing more than a sales letter.
Publishers want quality content and will simply delete an
article that is written like a sales letter.
7. Avoid referring readers to an affiliate URL.
Articles containing affiliate links may make your article
appear to be biased and untrustworthy.
8. Write your articles with a sincere desire to teach and inform. Talk
to your readers and share your expertise.
Once you've written your article, you'll need to develop a list of
publishers that may be interested in publishing it. The best way to
accomplish this is to display your articles on your website. Place a
subscription box on each of your article pages to enable your visitors
to subscribe. This list should be used to send your new articles to
your list of publishers.
In addition, you can visit some ezine sites to locate publishers who
may be interested in your articles. A good place to start is
Search through the database for publications that may be interested in
the type of article you've written.
Another great way to promote your articles is to submit them to
article announcement groups. These groups enable writers to submit
their articles to an entire group of publishers, completely free.
Article Announcement Lists:
Make sure you review the submission guidelines prior to posting your
article to an announcement group. Here are some additional promotional
resources to help you get published:
Writing and distributing free articles on the Internet will be one of
the best promotional decisions you'll ever make. Not only will it
provide you with free publicity, but if your articles are good, you'll
become a trusted professional in your area of expertise.
Source of Article
Shelley Lowery is the author of Ebook Starter - A complete ebook
design kit. Subscribe to Etips, for a wealth of quality information to
assist you in Web Design, Internet Marketing & Ecommerce. All new
subscribers receive a free copy of the highly acclaimed ebook, "Killer
Internet Marketing Strategies."