Present Your Product on a TV Show for FREE
By Bob Dean
Stanford (The Maverick Entrepreneur)
Thursday, June 09, 2005; 6:00pm EST
Get Product Television Exposure for for FREE, learn more in this
incredible article...
Would you like to get your new or existing Internet business
moving nearly
at the speed of light? Do you know what is required to get your
business
noticed and how to build your personal credibility fast, making
clients
secure enough to purchase from you over the Internet?
The Simple Answer
The primary answer is putting potential clients in a comfort zone
relative
to your product quality and your reputation as an authority in your
marketing niche.
One Solution
Market it on television. There are many ways to do this, such as
Infomercials, guest appearances on talk shows like Oprah, short form
(1
minute and under) TV commercials, long form (2 minutes up to 30
minute
infomercials), and etc. Most online businesses can't afford the
expense of
these types of advertising or have products that target a specific
niche
that just doesn't fit in the above media methods.
The secret is to find a JV (Joint Venture) partner who is marketing
on TV,
targeting your product niche, and interested in your product
offering. One
example is the national cable television show "The Screen Savers,"
(replaced
by "Attack of The Show"). If you have a new or dynamic computer
related
product, such as hardware, software, or training materials (like the
"Little
Professor" series), you could get tremendous exposure by presenting
your
product on their show. Again, the cost is often an obstacle, though
some ..
There are ways around this problem.
Find a media that will work with you for a percentage of the profit
and
provide ALL the production and airtime costs. Who offers these types
of
shows? Local Indie (current term meaning Independent) producers that
provide programming on your local cable lease access stations. This
is NOT
the Public Access non-commercial stations, but programming on a
legitimate
commercial station. Local cable TV networks usually have at least
one
station enabling them to sell low cost quality airtime to Indie
producers..
Call your cable network and ask them for referrals of local
producers and to
list any locally produced shows.
Often, there are local business, music, talk, and variety shows that
could
feature your products. The producer would make the interview or TV
commercial and insert it into his TV show, for a percentage of any
sales, at
no upfront cost to you. You receive double benefit from this
approach. The
first is possible sales. The second is instant credibility,
providing you
material to use for future promotion as a video presentation on your
website
and on CDs and DVDs for direct mail. You can even beef up your
personal
online BIO (Biography) adding to your credibility as an authority in
your
chosen niche. Once you accomplish this successfully, you may locate
other
Indie producers nationwide, producing similar TV shows and offering
them the
same concept. Possibly, you can use the original interview or
commercial
from your first show to eliminate any additional production costs.
Are these ideas really attainable or just theoretical? The answer
is, it's
being done everyday, across the nation. What is a great way to
locate Indie
producers across the nation? Visit http://www.indieclub.com and
http://www.mindy.com becoming a member for free. This will give you
access
to considerable free related information and thousands of Indie
producers.
Contact them with your offer. Also, new online television stations
and networks
are springing up with instant video presentation capabilities that
may represent
your product as an affiliate or feature your product. You can locate
these through
major search engines. A little creative thinking on your part can
give you a
competitive edge in the Internet marketplace.
About the Author
Bob Dean Stanford, aka Maverick, age 58, is host of the upcoming
television
show "The Maverick Entrepreneur," scheduled to air in September
2005,
targeting aspiring entrepreneurs and home business individuals. His
new
Internet radio show of the same name is scheduled to air in July
2005. He
specializes in creative and backdoor (creative) marketing techniques
with
emphasis in business consulting, marketing, new product development,
and
newsletter publishing. Subscribe to his FREE newsletter "The
Maverick
Entrepreneur" at http://maverickentrepreneur.com (TV show support
website)
or http://stanfordtc.com (Stanford Trade Center, Inc.) email
mavnewsletter@maverickentrepreneur.com
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