Tips And Strategies To Increase Your
By Godfrey Thaxter
Tuesday, September 11, 2007; 7:15pm EST
You started your
business to make money, and to do this you have to be always on the
look out to find new ideas that can increase your bottom line. This
can be difficult when you work long hours, sometimes under stressful
conditions, but there are ways to overcome this.
There is no shortage of ideas if you pay close attention to your
customers. If you didn't get that - read it again! This is very
important and is the deciding factor in whether or not your business
survives or not. If you've not been paying close attention to this -
then you need to start NOW!
To get a continuous supply of ideas from your customers, you could
probably have a little idea competition or raffle going, where you
offer a prize weekly or monthly to those who enter with an idea.
You could even go further to offer a grand prize to the person whose
idea you choose to use in your business. This is powerful stuff and
leads to your customers feeling as if they are a part of your
Variety Is The Spice Of Life
Continuing to add or improve on the products and services that your
business offer is a surefire way to increase sales. This tells your
customers that you're in this for the long haul. It also builds
trust and confidence which will lead to more sales.
You can also run promotions for new products or services that you
would like to introduce into your business. This gives you the added
advantage of "market research" in identifying what your customers
are interested in and giving you the edge over your competitors.
Build Your Business On Quality - Not Quantity
Reaching and maintaining your sales quota for a specific selling
period is very important. You're in business to make money and if
you can't accomplish your selling objective you're heading for
Before you start increasing your sales volume pay close attention to
the quality of products and services that you're offering. Improving
the quality or standard of your products or service will have a more
positive long term impact on your business.
Selling large quantities of inferior goods can be disastrous for
your business. You might make a lot of sales initially, but that
will not last.
Offering your customers better quality products and services will
lead to more sales.
Offer The Best Prices
Do your market research to find out what your competitors are
offering their products and services identical to yours for, and
then offer yours at a discounted price. This strategy always leads
to increase sales.
Some customers will go out of their way to find a good bargain.
Recommendations by your present customer base can also be made
easier when others see where they can save some money. This gives
you a powerful edge over your competitors.
Advertising is very important to any business survival. The way how
you advertise will depend on the type of business that you have;
however, there are some tips that can greatly improve your
Serve your customers well. Word of mouth advertising is powerful and
maintaining a loyal customer base is a major asset to the survival
of your business. Satisfied customers will tell others everytime.
Design colorful fliers, postcards and banners keeping in mind that
kids play a very important role in the decisions their parents make.
Offer incentives to customers who refer the most new customers on a
weekly or monthly basis, or set a fixed number and anyone who refers
that amount gets a prize.
If you don't have a lot of money to advertise just use your
imagination, get into a creative mindset and you will come up with
some good ideas.
Customer Appreciation Day
This is an excellent way of increasing sales. Set aside a special
day for this where you offer some special discounts, especially for
new customers. This will give them good reason to come back and at
the same time they will recommend others.
This is also when you can give prizes to your loyal customers who
brought in the most guests.
When setting up this always remember the kids. You could just hire a
mascot or a clown or set aside an area where they can have access to
toys, slides etc.
Remember, you're in business to make money, but don't be caught up
in the frenzy of that. Pay close attention to people, develop a
caring attitude towards your customers and their families and show
them that you care. This is the most powerful attribute that you can
incorporate into your business to make it a success.
Thanks for reading.
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About the Author
Godfrey Thaxter is a MLM/Internet Marketer/Consultant who specializes
in helping Aspiring New Online Entrepreneurs get started in the new
world of Online Marketing.