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Tips And Strategies To Increase Your Sales

By Godfrey Thaxter
Tuesday, September 11, 2007; 7:15pm EST

You started your business to make money, and to do this you have to be always on the look out to find new ideas that can increase your bottom line. This can be difficult when you work long hours, sometimes under stressful conditions, but there are ways to overcome this.

There is no shortage of ideas if you pay close attention to your customers. If you didn't get that - read it again! This is very important and is the deciding factor in whether or not your business survives or not. If you've not been paying close attention to this - then you need to start NOW!

To get a continuous supply of ideas from your customers, you could probably have a little idea competition or raffle going, where you offer a prize weekly or monthly to those who enter with an idea.

You could even go further to offer a grand prize to the person whose idea you choose to use in your business. This is powerful stuff and leads to your customers feeling as if they are a part of your business.

Variety Is The Spice Of Life

Continuing to add or improve on the products and services that your business offer is a surefire way to increase sales. This tells your customers that you're in this for the long haul. It also builds trust and confidence which will lead to more sales.

You can also run promotions for new products or services that you would like to introduce into your business. This gives you the added advantage of "market research" in identifying what your customers are interested in and giving you the edge over your competitors.

Build Your Business On Quality - Not Quantity

Reaching and maintaining your sales quota for a specific selling period is very important. You're in business to make money and if you can't accomplish your selling objective you're heading for trouble.

Before you start increasing your sales volume pay close attention to the quality of products and services that you're offering. Improving the quality or standard of your products or service will have a more positive long term impact on your business.

Selling large quantities of inferior goods can be disastrous for your business. You might make a lot of sales initially, but that will not last.

Offering your customers better quality products and services will lead to more sales.

Offer The Best Prices

Do your market research to find out what your competitors are offering their products and services identical to yours for, and then offer yours at a discounted price. This strategy always leads to increase sales.

Some customers will go out of their way to find a good bargain. Recommendations by your present customer base can also be made easier when others see where they can save some money. This gives you a powerful edge over your competitors.


Advertising is very important to any business survival. The way how you advertise will depend on the type of business that you have; however, there are some tips that can greatly improve your advertising efforts.

Serve your customers well. Word of mouth advertising is powerful and maintaining a loyal customer base is a major asset to the survival of your business. Satisfied customers will tell others everytime.

Design colorful fliers, postcards and banners keeping in mind that kids play a very important role in the decisions their parents make.

Offer incentives to customers who refer the most new customers on a weekly or monthly basis, or set a fixed number and anyone who refers that amount gets a prize.

If you don't have a lot of money to advertise just use your imagination, get into a creative mindset and you will come up with some good ideas.

Customer Appreciation Day

This is an excellent way of increasing sales. Set aside a special day for this where you offer some special discounts, especially for new customers. This will give them good reason to come back and at the same time they will recommend others.

This is also when you can give prizes to your loyal customers who brought in the most guests.

When setting up this always remember the kids. You could just hire a mascot or a clown or set aside an area where they can have access to toys, slides etc.

Remember, you're in business to make money, but don't be caught up in the frenzy of that. Pay close attention to people, develop a caring attitude towards your customers and their families and show them that you care. This is the most powerful attribute that you can incorporate into your business to make it a success.

Thanks for reading.

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About the Author
Godfrey Thaxter is a MLM/Internet Marketer/Consultant who specializes in helping Aspiring New Online Entrepreneurs get started in the new world of Online Marketing.

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