Writing A Hypnotic Sales Letter
By Larry Dotson
Tuesday, July 6, 2004; 3:30pm EST
Writing a sales letter is comparable to creating a hypnotic
script. The hypnotist recites the script to a person in order to
persuade them to focus on something that will change their mind or
One of the simplest ways to get your prospects to focus on your ad is
to get them to relax and trigger their imagination.
You can get them to relax by just suggesting they do something
relaxing. It could be by telling them to turn on some relaxing music,
get comfortable, close their eyes for a few seconds, etc. The more
your prospects are the more receptive they will be to your suggestions
You can trigger your prospect's imagination by using imaginative
suggestions. An example: Imagine being totally free from debt. That
single suggestion can create emotions and mental scenes in your
prospects mind. Those emotions and mental scenes then can persuade
your prospect to buy.
There are many ways to trigger their imagination. You could have them
imagine past memories, past feelings, future experiences, future
emotions, present events, etc. It could be a pleasurable or painful
experience that influences them to buy your product.
In conclusion, the goal of your sales letter is to change your
prospect's mind or behavior so they buy your product. Relaxation and
imagination are two powerful tools of persuasion. People relax and
imagine all day long on their own without realizing it. You're just
simply suggesting it to them in your sales letter.
About Source of Article
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