Making Dollars - Google AdSense
By Adam Buhler
Friday, November 7, 2003; 1:00pm EST
As the dust settles and the excitement caused by Google's AdSense
gives way to the normal, everyday routines of old, it's time to put
some serious thought into how you can "milk this cash cow" on your own
web site. For the past couple months AdSense has dominated forums,
discussions, and newsletters all over the Internet. I've heard tales
of fabulous riches to be made with Ad Sense, but up until now I've been
admittedly skeptical of placing someone else's ads on my pages.
Why? In short, I didn't like the idea of losing even a single visitor
to another site.
The key to success with AdSense is to place your ads on pages that
receive high traffic for high demand keywords. The higher the
cost-per-click to the advertiser, the more you will receive per click
from your site. It doesn't pay to target low cost-per-click keywords
and place them on pages that don't receive hits.
Instinctively, my mind drifted to horrible images in which my homepage
was buried in little ads promoting other people's services. . .
Then I thought of what's proving to be an excellent idea on my first
AdSense page. By placing my first Ad Sense link on a page that offers
free e-books related to marketing, I successfully blended a mix of two
major factors for overall success.
1) Target high traffic pages on your site. I checked my logs and
discovered many of my visitors take advantage of the free affiliate
marketing resources and e-books offered on my site. Hmm...
2) If possible place AdSense links on pages that produce little or
better yet, no profit. By placing AdSense on a free resources page I
have drastically reduced the amount of potential customers lost to
other sites. Bingo!
End result? A high
traffic page producing a minimal amount of revenue. Sounds like a
perfect opportunity to pick up some extra cash with AdSense.
This is especially rewarding to informational sites that focus their
efforts on delivering powerful affiliate link free content to their
visitors. Now they can gain a return on their services.
By no means is AdSense a perfect program, but, I've yet to stumble
across a program that didn't have room for improvement in one category
or another. My main gripe concerning AdSense is the inability to
determine the profitability of a chosen keyword. competitive, high
demand keywords will undoubtedly generate larger commissions, but the
exact number is withheld by the big 'G'.
Google promises to update AdSense frequently, tweaking and polishing
in order to maintain their 'squeaky-clean' image. Who knows, maybe
some day we'll see AdSense add a 2nd tier? Can you imagine the smiles
on the faces of webmasters around the world as they sign
sub-affiliates and double, triple, quadruple etc... the amount they
earn from AdSense!
One particularly handy feature available with AdSense is the ability
to filter out up to 200 URL's. This gives you the option of 'blocking'
spammy low value offers from your pages as well as competitors to your
The possibilities are limitless, yet looming on the edge of my
consciousness is the fear that one day someone will find a way to
exploit this 'golden goose' and force Google to crack down (much like
the pay-per-click affiliate programs of old.). For now they enforce a
strict anti-spamming policy, anyone found to be spamming their own
links or abusing AdSense by other means will find their AdSense
privileges terminated. My advice is quite simple... Hop on the AdSense
bandwagon while you can at:
For a step-by-step
walkthrough of how YOU can use AdSense on your site visit:
About Source of
Adam Buhler is the owner of Affiliate Programs Directory:
http://www.smokesoft.net Adam is the author of the weekly
newsletter "Affiliate Secrets". He is offering a free trial copy of
the BIBLE of selling on the net, "Make Your Site SELL!" For a limited
time to anyone who subscribes at: