Five Steps to Getting Free Publicity
Wednesday, January 5, 2005; 7:00pm EST
Learn the five key steps to getting free publicity for your
internet site and products.
For many of us, the idea of getting free publicity can be a
confusing and daunting task. So why do it? Because free publicity
really works and if you are looking for ways to attract new
customers to your internet business, free publicity is by far one of
the best ways to do it. I am going to share with you five key steps
to getting free publicity for your products. They go as follows:
1) Website Focus
Make sure your site is focused on a specific category of products. I
cannot stress this enough. The editors will often check to see if
your site features products that are in the same category as your
product press release. This is one of the key ways you can get free
publicity for your products. Because when you send out a press
release on a new product, the editors will check your site to make
sure that you offer similar products. Once they see that you offer a
wide range of products in this same category, you will greatly
improve your chances for getting free publicity for your products
2) Target the right magazines for your products
I have talked to many people who are tempted to send out their press
releases to every magazine available. I strongly advise against
doing this. It is simply not effective and can even upset the
editors when you send them information unrelated to their audience.
It also reduces your chances of getting in the magazines if you are
sending out press releases to every magazine category. The key is to
stick with the most targeted magazines for your products and only
email them with your product announcements.
3) Be consistent and patient while emailing the editors
It is very important to be consistent when you email the editors.
Try to introduce a new product on a monthly to bi-monthly basis to
the editors of the magazines. If you do it on a consistent basis
before you know it, one of your products could be picked up in one
of the magazines. It is also important to be patient with the
process. You may not here anything for a few months and then all of
a sudden you will find out that a magazine picked up your press
release and is running it. On average it takes print magazines a
month to three months to print your press release. For online
magazines you could have your press release picked up within days or
weeks. That is why it is important to target both.
4) Be prompt to an editor's request
Be prepared when the editors contact you. Many times an editor will
want to contact you and ask some basic questions about your company.
Another reason they might contact you would be to include your
product in their next issue. When this happens the editor will ask
you for a 300 dpi photo of your product to be e-mailed to them so
they can put it in the magazine. Through the years of doing e-mail
press releases, I have learned to contact my suppliers before I send
out a press release and ask them for a 300 dpi photo. I keep the
photo(s) on file in a computer file folder marked "editor's photos."
They are easy to retrieve, and since I already requested the picture
ahead of time, I can just retrieve it from my file and send it to
the editor within minutes of the request.
5) Follow up with a thank you note whenever you receive free
Whenever you receive free publicity send a thank you note to that editor to let them know how much you appreciate the write up. This is also a good opportunity to let them know how the ad is working for you. The editors love to hear about the success you are having with their magazine
About the Author
Dianne Beiermann is a results-driven internet marketer and online business owner. Dianne Beiermann is one of the leading experts in press release marketing for online businesses. Dianne specializes in assisting individuals and businesses with obtaining free publicity for their products and website. You can send an email to firstname.lastname@example.org for information about her publicity services.