How to Add Emotional Value to your Offer
By Larry Dotson
Tuesday, July 6, 2004; 3:30pm EST
Your ad copy can trigger your prospects to become emotionally
attached to your product. Emotion is a feeling or human reaction to an
inner or outer event. People go from one emotion to the next all day
long. Your ad needs to create an emotion that persuades them to buy.
Before you write your product ad you need to figure out which emotions
will influence your audience to buy. You could imagine being in their
shoes, survey them, interview some of them and communicate with them
There are many channels nowadays which you can use to communicate with
them like e-mail, chat rooms, message boards, phone, instant
messaging, video conferencing, etc. Once you know the emotions to
trigger you now have know how to deliver them to your prospects.
One of the best ways to trigger a particular emotion is by arousing
your prospects imagination. For example, imagine meeting the person of
your dreams. That simple statement can create mental movies that then
create your targeted emotions. You can have them imagine the past,
present or future.
Another way is to mention the targeted emotion in your ad copy. For
example, remember a time you felt totally excited. Their subconscious
mind will search for a time when they felt that way and then will
eventually start reliving that emotion.
In conclusion, you want your ad copy to trigger emotions that persuade
your prospect to buy your product. First, you must know the targeted
emotions, then trigger your prospects imagination or memory to search
for the emotion and finally they feel or relive the emotion and buy.
About Source of Article
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