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Choosing the Right Affiliate Program

By Y. Ailan of DollarSpiders.com
Monday, November 15, 2004; 1:30pm EST

The importance of choosing the appropriate program(s) for your website has been in my opinion one of the most overlooked aspect when taking into consideration which program(s) to join. In response to this phenomenon that seem's to plague most webmasters these days, I have decided to compile this article on how to choose the right affiliate program(s) for your website.

I am writing this article because I had to find out the difficult way how to choose a program(s). From my experiences, here are several of the top factors you should take into consideration while deciding which program(s):

Sustainability and Stability

As the saying goes: "you can skin a sheep many times, but once you kill it its dead" (Or something like that). Your probably thinking, is this guy insane? (I am still trying to figure that out), but that saying is relevant to this section because it tells you that once a program discontinues its side of the bargain, its in the gutter. What I'm getting at is that you need to find stability in the program your joining because if you join a program that was made recently , how do you know they have the proper amount of clients or money to pay all the participants what they deserve. A rule for those who haven't figured it out yet and those who have forgotten: If it has been around for a while then it has credibility,a reputation to live up, chances are they have enough money saved away to pay when their business is in a bad position and they have developed their program.

Now that you have decided that the program you want is financially stable we can move on to the next part.

On Time

Do they pay you in a reasonable timeframe? is a question we should all ask before joining any programs because eventually you will start to wonder why you haven't seen a paycheck, even after you have sent them hundreds or thousands of referrals. Only to find out that your paycheck will come in six months. (I might be exaggerating just a little but it's because I'm trying to prove a point).

Time is important, it is intangible and is priceless, so don't waste your time on programs who wont put in the time to take the time to send you a cheque on time. (I spent allot of time on this one)

Target Audience

Maybe I am crazy, but when your surfing a website about lets say cheat codes for the latest console or PC games, there is no way in hell your going to buy a 22.5ft garden hose, especially if it doesn't come with one of those lawn sprinkler things. If anything you will frown upon the site and the company that makes it for being so uncreative in trying to win your dollar. First of all if your a company that makes 22.5ft garden hoses then you should be advertising on gardening website's, and if your a webmaster with a website dedicated to gaming, you should base your advertisements around games. Maybe, just maybe I'm crazy but I honestly believe that you will make almost nothing if your advertising the wrong product on the wrong site. (unless little angus's grandmother is screaming in his ear to buy a 22.5ft garden hose for her while he is surfing a cheat code website)

The message in this section is to advertise something your target audience will be interested in, or else guaranteed you will not be successful with that program or not as successful as you would with something your surfers would be interested in.

A helping hand

A good way to tell if a program is reliable is to pretend your "clue-less" about the program and find out as much as you can, if all your questions are answered in the FAQ and Support areas of the website, then it should be a good program, but if they don't take the time to help you and you have unanswered questions, what does that say about the program? Another excellent indicator is if they reply to your emails, if they actually help you then that means that they do care about the people who are participating in their program(s), which makes them reliable. So when you do have a question that cant wait or is really important they will actually help you.

Thank you very much for your time, I hope you enjoyed reading this article as much as possible.

About the Author
Article Written by Y. Ailan. More information on programs at http://www.dollarspiders.com

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